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Label mates Greg Bates and Justin Moore teamed up to honor an every-day hero at the Brickyard Spring Cup Series Race race on July 28, 2013 in Indianapolis, IN.
 
Justin performed the song “Heroes,” written by Greg, at the speedway prior to the race as part of Crown Royal’s annual “Your Hero’s Name Here” program.
Crown Royal honored U.S. Marine, Samuel Deeds, who was the namesake for this year’s race.
Bates said he wrote the song “Heroes” about men and women like Deeds, “to honor everyday people who don’t always get the credit and recognition that they deserve for their daily acts of heroism. I hope that this song makes people notice and appreciate the everyday HEROES in their own lives.”